Guides

Guides for token teams

Explainers, checklists, and comparisons for founders and operators preparing a listing or fixing liquidity after one. Each guide answers a specific question first, then goes into detail.

Updated 11 November 2026 · By the CEX Ready editorial team · How we research

What is crypto market making?

Bids, asks, spread, depth, inventory, and how market makers earn, explained without sales language.

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How to choose a market maker

Identity, strategy, KPIs, loan terms, custody, reporting, and references: a step-by-step evaluation.

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Market maker red flags

Volume promises, price targets, personal wallets, no contract, unverifiable reports, and other warning signs.

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Market maker KPIs

How to define and verify spread, depth at ±2%, uptime, and volume share in a market-making contract.

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Retainer vs loan and option model

How the two main market-making deal structures work, who carries which risk, and when a hybrid makes sense.

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Token loan terms explained

Loan size, term, strikes, tranches, exercise, return, custody, and the clauses that protect the project.

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What drives market-making cost

The variables that set the price of a market-making engagement, and why any single number is misleading.

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Market making vs wash trading

Real liquidity versus fake volume, the 2024 U.S. enforcement cases, EU rules, and how exchanges respond.

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Pre-listing checklist

A step-by-step checklist from contract and documents to liquidity, communications, and listing day.

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Listing day playbook

What happens from deposit window to opening auction to the first three days, and who does what.

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Liquidity around a CEX listing

What exchanges watch in a newly listed book, why volume is a weak signal, and what to prepare.

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CEX vs DEX liquidity

Order books versus AMM pools, who provides liquidity in each, and how prices stay linked.

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Listing scams and fake agents

What Binance, Bitget, Kraken, Gate, KuCoin, OKX and CoinMarketCap say about agents, fees, and impersonators.

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MiCA white papers for listings

Why EU listings need a MiCA white paper, OKX's 20-business-day rule, templates, ESG data, and machine-readable format.

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Questions to ask a market maker

A ready-to-send question list covering identity, venues, strategy, KPIs, inventory, loans, reporting, and exit.

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Market making for small caps

What realistic market making looks like for small or new tokens: scope, inventory, venues, and expectations.

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Token unlocks and liquidity

How vesting cliffs, unlocks, airdrops, and treasury sales hit the order book, and how to prepare.

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Delisting risk

Common reasons exchanges and data sites delist tokens, from low liquidity to misconduct, and how to stay listed.

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Where to start

Need a market maker or listing help?

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Disclosure: CEX Ready may be paid by partners for introductions. We never guarantee listings, prices, or volume.